How Samsung Galaxy S10e may 'disrupt' the premium smartphone market in India

This is the first time Samsung is launching a low-range variant in its flagship Galaxy S series. Called Galaxy S10e, the smartphone is less powerful version of the company’s 2019 flagship smartphones — Galaxy S10 and Galaxy S10+. What Apple did with iPhone XR or iPhone SE, Samsung now seems to be doing with the all-new Galaxy S10e. The idea is simple — offer flagship performance and experience at a relatively cheaper price sans the flagship luxury features. While the Galaxy S10 and S10+ will cater to the high-end market, the Galaxy S10e offers a slightly affordable option. With smartphones from OnePlus, Huawei, Honor and others breaching the Rs 50,000 mark in India, the Galaxy S10e will appear to be a lucrative choice for someone eying the Samsung brand and also own a flagship phone. Here is all you need to know about the Samsung Galaxy S10e and how it might disrupt the mid-to-high-end flagship smartphone market.

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