What Does It Take To Be A Social Media Influencer? vogue.in

Last month, Kim Kardashian West was in the news for having charged USD 5,00,000 for an Instagram post (this is the post in question). But even without the incredible fan following that the Kardashians enjoy, influencer marketing still remains a highly lucrative profession. Born out of this generation’s insatiable need to look into a screen every few minutes, the job of being an influencer on social media is one of those too-good-to-be-true gigs that have disrupted the traditional nature of work in the fashion industry. Why wait for the editorial placement of a product in print months after it has been launched, when you can see it within a more immediate time frame on the feed of someone that your audience finds relatable? However, not many see beyond this one, most obvious aspect of being an influencer on a social platform.