Micromax Co-Founder Rahul Sharma on Its Comeback in India, and the Challenges Moving Forward gadgets.ndtv.com

Micromax helped create the budget smartphone market in India, rising to being one of the biggest brands in the country, but around the same time that it was working on a global expansion and roping in international stars like Hugh Jackman, rivals from China, which had been a major source of technology for the company, entered India themselves, and quickly and comprehensively took over the market. Today, four out of the top five phone brands come from China. However, Micromax has spent the better part of the year working on a comeback with a new brand called In, and recently unleashed a marketing campaign with the tag-line Cheeni Kum — an obvious allusion to the competition.