A Digital Campaign Manager's Perspective On Election 2019 ndtv.com

The 2019 Lok Sabha election is an election like none other till date. While 2014 was touted as the first digital general election, 2019 is when social media has actually arrived. Not only have the early adopters like the Bharatiya Janta Party (BJP) or Aam Aadmi Party (AAP) improved upon what they were doing in 2014, but those who were reluctant or slow movers like the Congress, TMC, DMK, SP and RJD have embraced social media for this campaign.