OYO to invest Rs 1,400 Cr in India ops, launches new property ‘Collection O’ yourstory.com

Apart from that, the Delhi-based company also announced the launch of its new brand – Collection O – focussed on millennials and young travellers. Collection O already has 12 hotels, and is focussed on the budget to mid-segment hotel chain brands. “We plan to touch close to 650 hotels with over 20,000 rooms this year,” added Aditya. In India, the team intends to expand its reach this year to over 260 cities, 8,700 buildings and 173,000+ rooms. It added that close to 93 percent of OYO’s sales are from repeat or word-of-mouth customers.